COLOUR SCHEME
The general house style continues through to the contents
page however the colour scheme slightly changes. The conventional colours of
red, yellow and black continues however more colours, such as orange and blue,
are integrated in to make the contents page more exciting and inviting to
readers. This is because the front cover has to look smart and conventional as
when you see it you have not yet brought the magazine, but you are likely to read
the contents page after purchase so it is more welcoming and fun as it is like
you are now one of Q’s ‘friends’. The colours have been carefully selected to
designate page numbers, which makes it clear and easy for the reader to
navigate through the magazine and the circles around the page number make the
contents page more interactive and helps the reader to engage with the
magazine.
LAYOUT
At the top left of the contents page is the Q magazine title
‘Q’. Although the Q itself has changed colour, it still has the high contrast
of red, white and black colours surrounding it, which matches the house style
of the overall magazine. In order for Q to keep their minimalistic and vague
only the leading articles have been placed. The fact that they have shortlisted
their contents implies that only the best are good enough for Q. The layout of
the contents page is quite conventional, which is expected of Q. On the left
hand side, there are two even columns which is very conventional. On the right
hand side there are still two columns however, they are uneven which makes the
magazine look more packed and crowded full of information so the buyer will
think they’re getting their money’s worth, which will persuade people to buy
it. The fact that it is conventional in terms of columns, but unconventional in
the fact that they’re uneven sizes portrays how Q is a serious magazine but
with a twist of originality and fun.
PHOTOS
Q magazine are quite original with their contents page as
every artist listed has their own photo. This portrays that all 10 artists
listed are a high enough status to deserve their own photos. The photo sizes
depends on how big their article is. For example, the band New Order have the
longest article of 21 pages so the picture is the largest whereas the artist 50
Cent only has 3 pages, so his image is a lot smaller. This organization helps
the reader to decide what article they would like to read, depending on the
length and the importance of the article. In some photos, such as the photo of
50 Cent, certain parts pf their bodies are coming out of the photo box, such as
50 Cent’s head. This connotes how he is actually part of the magazine and
involved in it, and not just something that has been added in to it. Most of
the photos have been taken from a photoshoot so are either posed, or posed
candid which portrays the professionalism of the artists displayed, which again
emphasises Q’s high status in the magazine industry. In the majority of the
photo’s the artists are making eye contact with the camera, which gives the
magazine a more inviting vibe to the readers and helps them engage with the
magazine more. In the photo’s that do not make eye contact, their poses seem to
be more striking and active, such as Miguel and Mick Jagger, which makes the picture’s
more intense, but still manages to draw the reader in. The fact they’re
pointing to the right (towards the inside of the magazine) encourages the
reader to turn the page and see inside.
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